Untangling brilliant ideas
I help entrepreneurs transform their goals and ideas into a clear strategy and brand message, equipping them with the tools and confidence to make their business a success.
You’re in the right place if you need:
A stunning website that tells your story
You want a website that is beautiful, easy to update moving forward, and turns visitors into customers by showing them your value.
Sustainable marketing strategy
Marketing takes time and money and you’re not sure where to put your efforts so you want a clear plan that can guide your decisions
Help defining your brand identity
You want your brand to be memorable but you don’t know what needs to happen to make it stand out from the competition
Impactful copywriting
and messaging
You know words matter, but you put off writing anything for your business because you never seem to know what to say or how to say it
Steps for launching a business
You’ve been thinking about quitting your 9 to 5 for a while now, but you’re unsure of what you should do in what order to make the leap
Hi, I’m an overthinker.
After 7 years of climbing the corporate ladder in NYC’s media and marketing scene, I quit my job to start my own business, swapping titles and raises for flexibility and balance.
It sounds easy, but the endless options actually landed me in paralysis by analysis. I was afraid to make the wrong move (or worse, fail).
If that feels familiar, then you’ve found a friendly space. I know what it’s like to leave a sure thing to explore something unknown: exhilarating, terrifying, yet full of hope.
Whether you’re new or just feeling stuck, let me help you maneuver some of the biggest challenges entrepreneurs face. Using my marketing and branding experience, I’ll craft you a business plan and brand story that can turn potential clients into raving fans.
That way you can run your business with confidence and build the life you’ve been dreaming of. And I’ll be here, cheering you on.
While I believe my work speaks for itself, here’s a sampling of awards for excellence across marketing, branding, writing, web, and social to give you peace of mind that you’re in good hands.
“Susana outdid herself. When I read what she wrote, I almost cried. I was like, ‘She gets it, and it’s in WORDS!’”
— Anne, Career and Resume Coach
Make potential clients feel like you’re reading their diary
(in a non-creepy way)